Bjørk

A new identity, packaging and product photography for a skincare brand built around birch sap and short ingredient lists. The goal was to make a clean, natural product look as calm and considered as it feels on the skin.

Year

2025

Client

Bjørk Skincare

Scope

Branding, Packaging

Duration

5 months

The Problem

Bjørk’s formulas were simple and honest, but its packaging used a crowded mix of badges, claims and leaf illustrations that said too much. Customers struggled to tell the products apart, and the photography was lit so brightly that the textures looked flat and clinical.

The Result

The new identity uses one soft palette, a quiet serif wordmark and a single line of text on each tube. Soft side lighting in the product photography brings out the texture of the creams. Online sales grew by a third in the six months after launch, and two national pharmacy chains added the range.