Haven
A new visual identity and launch photography for a small-batch coffee roaster on Norway’s west coast. The goal was to give the brand a calm, confident look that feels as honest as the coffee itself.
Year
2025
Client
Havn Coffee Roasters
Scope
Branding, Photography
Duration
4 months
The Problem
Havn made excellent small-batch coffee in a tiny harbour-side roastery, but its branding didn’t reflect that. The old look was busy and generic, with mismatched labels and stock-style photography that could have belonged to any coffee brand. On the shelf, it blended in. Online, it gave customers no sense of the people or the place behind the coffee.
The Result
Havn now has a calm, consistent identity that works across packaging, its website and social media, and customers recognise it right away. Since launch, the brand has opened three new cafés and signed wholesale partners across Norway.
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