Mølle
A brand identity, packaging and photography for a neighbourhood bakery in Bergen that bakes with local grain. The goal was to bring the warmth of the shop into everything the bakery makes.
Year
2022
Client
Mølle Bakery
Scope
Packaging, Photography
Duration
3 months
The Problem
Mølle’s bread was loved in the neighbourhood, but its bags, signs and social posts all looked different. The bakery also wanted to start supplying nearby cafés and needed a brand that looked reliable at a larger scale.
The Result
A friendly wordmark, a simple range of paper bags and stamps, and photography of the baking process now make the brand consistent in the shop and on wholesale deliveries. Four local cafés began serving Mølle bread in the first three months.
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