Nordic Table

Art direction, layout and food photography for the first four issues of an independent magazine about Nordic home cooking. The goal was to make a magazine that feels warm, honest and easy to return to.

Year

2023

Client

Nordic Table Magazine

Scope

Editorial Design, Photography

Duration

6 months

The Problem

The founders had strong recipes and writers but no visual direction. Early test pages looked like a food blog printed on paper, with small photos, crowded text and no sense of rhythm from page to page.

The Result

I designed a clear grid, a readable type system and a photography style based on daylight and real kitchens. Each issue now has a steady pace of large images, quiet spreads and short, useful recipes. The first issue sold out, and the magazine has more than 3,000 subscribers.